Letter from the Editor: Bling it On

After "taking five" last week to re-energise, the team hit the office this week full of new creative ideas on how to improve things for you, our collectors! Among these was a fresh look at our page five editorial.

When we started page five  in March, our aim was simply to engage and entertain you on a weekly basis with a wide variety of relevant topics. As we publish issue number 14 today, even we are surprised to realise that THE FIFTH COLLECTION has produced more than 70 articles of original content in-house! That's not even counting the Pinterest boards and photoshoots we've put together to mix things up and keep it all interesting. That's quite an achievement that we plan to build on further, and I'm very proud of my team for all the hard work.

As a result, I thought it was time to recognise page five for the online magazine it is quickly becoming and make a few improvements; you will already start seeing some of these coming through this week with much more in store. If you're enjoying page five and have ideas of your own on how we can improve things, please let me know! Send an email to wecare@thefifthcollection.com or leave a comment below.

On a final note, and as icing on the cake, we are also presenting our first fine jewellery collection this week. One of our amazing collectors felt that her style had changed and felt it was time to curate and refine her jewellery collection. So we said: bling it on!