Local Brands That Make Us Proud
This year has been quite a good year for many Singapore fashion designers - collaborations with international companies, major sightings of designs on the international stage (The White House being one of them! woohoo!) and many other incredible achievements.
To mark the nation's 51st birthday, THE FIFTH COLLECTION lists some of our favourite labels and the achievements they've made this year.
Making it to The White House
The womenswear label, Ong Shunmugam, which was started by Priscilla Shunmugam, is popular not only amongst the Singapore fashion elites but also with women from all walks of lives. Her designs bring together different elements from Southeast Asia to create a distinctive look that perfectly marries modern western aesthetic with traditional Eastern craftsmanship.
She has shown at Singapore Fashion Week, moved to a bigger retail space and, later this year, launch a special collaboration with Rimowa.
Most recently, her design was seen at The White House, worn by Mrs Crystal Wagar, the wife of the US Ambassador to Singapore. It was a moment of great pride for many in the fashion industry. Of her design for Mrs Wagar, Shunmugam wanted to demonstrate how "fashion can construct and deconstruct national identity, and for this reason, our collections and pieces are sensitive to these purposes".
Disney Wonderland
Last month saw the Singapore release of the Disney movie Alice in Wonderland 2: Through The Looking Glass. To mark the movie release, Disney collaborated with two Singapore labels to produce collections based on the whimsical characters and story premise.
For this tie-up, the international entertainment company approached home-grown labels Carrie K and Rêvasseur. The collections were showcased in a fashion runway event in the foyer of Shaw Lido on 2 July. The intricate and stunning pieces were then sold at a pop-up store at Takashimaya which ended earlier this week.
For its interpretation of the larger-than-life characters, Gilda Su, designer of the fashion label Rêvasseur, channelled the colourful and exuberant vibe of the movie and characters to produce a 16-piece capsule collection that we'd be sure to have the approval of the Mad Hatter.
Called “Curioser and Curioser”, the collections rifts on the visual aspect of the surrealism, as well as showcasing a masterful play on Big-Small duality - a major Alice in Wonderland theme. In an interview with The New Paper, the designer says that she has been a big fan of Disney and was excited when the Disney team introduced themselves.
Playing with the other two major themes in the movie (keyhole and time), Carolyn K of accessories label Carrie K. crafted jewellery pieces shaped like a keyhole and done in rose gold, yellow gold or silver. Other pieces in the movie-themed collection include necklaces, charm bracelet and earrings, which featured clock gear motifs.
To Shop the Carrie K Alice in Wonderland 2: Through the Looking Glass collection, please visit the Carrie K site.