Style Spotlight : Names to Covet


THE FIFTH COLLECTION is known for providing our collectors with some of the best vintage and pre-loved options available in the luxury fashion world. From Chanel to Hermes and Louis Vuitton to Valentino, we've always had a wide range of products for you to choose from. Plus, pieces from these established brands do retain a higher resale value. 

But we also have a pool of credible under-the-radar brands for those who'd want to try something new. Up-and-coming designer labels who are turning out the interesting shapes, gorgeous jewel-toned colours and exciting styles are fast becoming the next big thing in fashion. And you want to be a part of that in-the-know clique. 

This week, we highlight three fresh labels you should check out.

This rising fashion label is the brainchild of Singaporean designer Danielle Woo, whose effortless feminine aesthetic is the result of years of travelling and personal wardrobe revamps. Founded in 2010, Aijek’s design philosophy aims to create pieces that are effortless, transcends across seasons, easy to wear, modern and feminine.

Like many other independent labels, the home-grown brand does not focus entirely on delivering trend-centred designs. Instead, Aijek believes in creating timeless pieces with interesting silhouettes that can pass the test of time (and trends).

Kite Backless Silk Dress by Aijek

Braided Maxi Dress by Aijek

Rebirth Balloon-Sleeved blouse by Aijek


Hers may not be a household name yet but the Irish designer has had her collections featured on Women's Wear Daily and Graduated from the prestigious Central Saint Martins in 1995, Wauchob is known for her innovative looks and masterful execution. Since the inception of the company, the label has a loyal following, especially amongst industry insiders.  Wauchob was invited to work for Japanese designer Koji Tatsuno in Paris after the latter saw her graduation show. After that she worked briefly for the house of Louis Vuitton.

In 1998, Sharon decided to launch her own label under her won name specialising in “alternative” fashion. She set up her studio in Paris. She shows her collections twice yearly during the Paris Fashion Week. In addition to her own creations, she also works with other companies. In August 2003, she landed a contract with the storied house of Bruno Magli to design shoes, handbags, belts and accessories. She is also head designer of the ethical clothing brand Edun.



Zipper Silk Top by Sharon Wauchob


Known for their sharp, stylish and well-constructed pieces, Three Floor is a relatively new hot English brand that's quickly gaining popularity. Using luxe fabrics in statement colour palettes, the pieces from this brand are often ultra-modern, with structured silhouettes and features chic details. 

Their easy-to-wear dresses have been spotted on some of the world’s most stylish influencers, bloggers and celebrities including Kendall Jenner, Amanda Seyfried and Nicole Scherzinger. Since it was founded in 2011, Three Floor has been growing from strength to strength with a presence in over 100 influential stores and boutiques world-wide and is fast becoming the ‘go to’ for statement pieces which make an impact and which ensure the wearer can’t fail to be noticed.

Sibling bandeau skater dress by Three Floor

Pleated dress by Three Floor, SGD 50