Style Spotlight : Green is the New Chic

This week, we highlight three eco-friendly companies that are making their mark and committed to a sustainable fashion future.


The Swedish retailer may be one of the proponents of high street, mass-market fashion but H&M has been stepping up its game when it comes to creating a more sustainable fashion future. Since its inception, a couple of years ago, the exclusive range of ready-to-wear pieces has caught the attention of many style setters. This year, the retailer named Olivia Wilde as the face of the spring 2015 collection. The pieces were made  with sustainable materials such as hemp and organic leather

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO


She is an accomplished actress and one of Hollywood's most beautiful actresses. Ever. Yet, with all her acting credentials and accolades, not many know that Jessica Alba is behind a billion-dollar organic, eco-friendly company called The Honest Company. 

Since becoming a mother, Alba admits she feels an intense responsibility to give her children the best possible start. "When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."

The site,, caters to new mothers as well as parents who want to provide a more organic lifestyle for not only their kids, but themselves as well. The Honest Company sells eco-friendly diapers, chemical free milk powders as well as eco-chic accessories, such as diaper bags.


Supermodel Elle McPherson was popularly known as "The Body" during her heyday. And now, she's parlaying her iconic status into a green business that promotes healthy living and wellness. If you like going to gym and keeping fit, the Super Elixir is one product that you may want to try. 

The Super Elixir Alkalising Greens is a highly specialised alkalising greens supplement with vitamins, minerals and trace elements to assist wellness and vitality. The Super Elixir Alkalising Greens powder contains a balanced blend of 45 key ingredients including biovailable alkalising super greens, Chinese herbs, digestive enzymes and members of the maitake mushroom family. Carefully combined in calculated ratios by one of the world’s leading nutritional experts and disease prevention specialists, Dr Simone Laubscher, together with Elle Macpherson. Premium ingredients in our Alkalising Greens are treated gently so the nutrients remain intact and useful to the body.

First launched on the site,, the Super Elixir is now sold on and